The Berlin start-up zolar has a vision: the production of electricity should go green, and the producers should become more independent. What previously was the concern of the big energy companies should more and more be in the hands of the people. By installing photovoltaic systems on the rooftops of the Republic, the consumers themselves become energy producers.
Taking account of the substantial growth of the brand zolar and its community, we have developed a professional, consistent, and pleasant visual language. The brand is presented where its customers are at home: in their own house with a garden – and a solar roof. The sunny, authentic themes reflect zolar’s corporate values: familial, approachable, and genuine.