Tag Archive: Real estate


Gangster rapper Bushido says hello

Monday, 7. July 2019

Once the Berlin gangster rapper Bushido complained about the poor quality of service in the post office on Hindenburgdamm in Berlin-Lichterfelde. Since then, not much has been said about the old post office – a beautiful listed building dating from 1929. The post office closed and the area, expanded by a couple of new buildings, was to become a new home for families wanting to fulfill their dreams of living in West Berlin.

Two marketing attempts later, however, the start of construction was still not in sight – because the previous project developer had bet on the wrong communication. The project changed the marketer, and he bet on Borker Hoppenstedt. We have taken a different approach and, with the naming “Am Postufer” and the corresponding look, developed a campaign that finally activates the target group – in a high-quality, credible and family-friendly way. The construction has meanwhile started.