Monday, 7. July 2019
Once the Berlin gangster rapper Bushido complained about the poor quality of service in the post office on Hindenburgdamm in Berlin-Lichterfelde. Since then, not much has been said about the old post office – a beautiful listed building dating from 1929. The post office closed and the area, expanded by a couple of new buildings, was to become a new home for families wanting to fulfill their dreams of living in West Berlin.
Two marketing attempts later, however, the start of construction was still not in sight – because the previous project developer had bet on the wrong communication. The project changed the marketer, and he bet on Borker Hoppenstedt. We have taken a different approach and, with the naming “Am Postufer” and the corresponding look, developed a campaign that finally activates the target group – in a high-quality, credible and family-friendly way. The construction has meanwhile started.
Friday, 6. June 2019
The permanent make-up brand amiea has been one of the world market leaders in microneedling for several years. Because true global leaders never rest on their successes, amiea is constantly researching better and more compatible formulas for the optimal composition of their skin and lip colours. The result: amiea is launching two new colour lines – the “Evolution Line” and the “Organic Line”.
Brochures & color fans
To account for the relaunch in brand communication, we have given it a complete facelift based on the existing look. The previously quite technical presentation of the contents now gives way to a high-quality display of products and colours. We have developed various brochures for B2B communication, as well as colour charts and an online tool for choosing the appropriate colours for the particular skin types.
Microsite & online color finder
Saturday, 5. May 2019
The Berlin start-up Augletics has done everything right. Over a period of five years, the engineers and rowing enthusiasts developed a rowing ergometer that outshines the competition. The resistance feels real from the very first pull, the virtual coach helps to improve movement patterns and soon one will even be able to row on the Thames via virtual reality. The German Olympic champions Julia Lier, Karl Schulze and Lauritz Schoof were even involved in the product development.
When the product was finally market-ready, there was still one thing missing: a strong brand image that embodies the lifestyle of the rowing community and places the product in the premium segment, right where it belongs. Together with our client, we developed a corporate identity that does just that. With this holistic brand identity, Augletics is continuously expanding its target group and rowing to new shores.
Visit the website: augletics.de